You are invited to an interactive workshop facilitated by some of the UK’s leading lights in creative, innovative thinking technology.
The 3 hour workshop will give you a lively and informative insight into how the creative process can be used to deliver business benefi ts and you will walk away with an understanding of the techniques and a significant number of new ideas for new products, services or processes that can be put into practice immediately.
Why is this seminar different?
Because the techniques really do work and they will be used there and then. Help is on hand for those who are stuck or unsure. The event is not training, it is live idea generation, directly relevant to you and your business. We do not simply stand and deliver other people’s training material.
What will you do on the day
You will be introduced to some simple techniques for generating ideas and refi ning them. These will be put into practice so that attendees will leave with a thorough understanding of the techniques and a signifi cant number of new ideas for new products, services or processes that can be put into practice immediately. They will be introduced to a simple but powerful roadmap for innovation and understand how generating ideas fi ts in and what the other key components are.
Why should you attend THIS seminar
We thoroughly understand the creative process and how it can be used to deliver business benefi ts. Delivering business benefi ts using alternative techniques is part of our culture. We have case studies to demonstrate this and we have a signifi cant proportion of the expertise in the marketplace available to us.
Who should attend
The workshop is aimed at senior managers and decision makers in both public and private sector organisations. Such companies may simply just be short of ideas but it is also likely that they will be characterised by a need to develop new products or new markets. Attendees may at some point have tried some sort of idea generation (usually brainstorming) previously and found that it did not produce the desired results.
Facilitators
Roger Croft Director BSc (Transport, Distribution); PGCE; MBA (Entrepreneurship, business venturing) As owner of Swift Consulting, he works with the Department of Trade and Industry as a mentor for its “Investigating Innovative Ideas” forum that assists entrepreneurs in diversifi ed specialties bring products and services to market.
Derek Cheshire Director BSc (Hons); MBA A specialist in discovering creative and innovative solutions to businesses of all sizes and types, Derek has been owner of Creative Business Solutions for 4 years, specialising in developmental activities, managing Innovation, team building and cultural change. He focuses on the use of creativity as a business tool and the measurement of innovation.
Eileen Holmes-Ievers BSc (Hons); MCIPR With a background in medical and industrial research, Eileen left the laboratory to enter the world of technical public relations and marketing. She founded In Press in 1991 and continues to inspire the company and client campaigns with innovative marketing techniques.
Chris Bose B.Sc (Hons); PhD Chris is a graduate of Imperial College in London and completed a PhD in Biochemistry at the University of Leicester. He spent 17 years in the biotechnology industry where he learned the statistical and analytical techniques that he now applies to search engine marketing. He is a web marketing adviser to scientific, technical and business to business companies.
When and where
Tuesday June 12th 2007 9.00am - 12.00pm
Hartham Park, Corsham, Wiltshire SN13 0RP
How to register and pay
The cost of the 3 hour workshop, including refreshments is £90 + VAT. Please make cheques payable to In Press Public Relations Ltd
Telephone Treeza on 01488 674205
Email Treeza
Download a pdf brochure (0.7Mb) and fill out the form and fax it to 01488 73773.