PML-Flightlink
Overview: New Corporate Image. PML Flightlink needed to update its image in order to maintain its position in existing markets.
Solution: The company logo was re-designed to introduce a dynamic modern impact, while still retaining the feature of the flat armature for which the company was famous. New company literature, brochures and product leaflets consolidated the new identity.
Client Benefit: Increase in profile and visitor numbers at major engineering exhibition where new branding was launched, resulting in positive positioning at the start of new PR campaign.
Falcon-Vision
Overview: Promoting Hungarian technology
Problem: Falcon Vision, a Hungarian industrial vision company, needed to raise its profile and gain sales enquiries in Germany and the UK.
Solution: To publish press releases and technical articles in the engineering, automotive and general industrial journals, as well as in key German-language and indigenous UK publications.
Client Benefit: Within 18 months, Falcon Vision achieved 73 cuttings with an Equivalent Advertising Spend of €70,000, leading to orders from a number of major automotive companies.
Mans-International
Their strategy is to sell novel products in the UK such as advanced ground survey tools from Chicago Steel Tape (CST) for building applications, and hand-held bolt cutters from ARM for construction and emergency services. On top of competitive pricing and product sourcing, external consultancy work is carried out within sales and marketing and supply chain management.
Why they approached us
Impressed by the work In Press had carried out for Radiodetection, Mans International appointed In Press to carry out their PR from the day the company was started.
What we did for them
In Press carried out a proactive press relations campaign, promoting the products distributed by Mans International. Press releases were distributed and editorial features targeted.
Business benefits
Due to the careful targeting of web-based PR, Mans started to see coverage immediately after the company’s launch. Within weeks, the PR was generating valuable sales enquiries.
Lloyd-Instruments
A world leading manufacturer of materials testing equipment for a wide range of markets. Based in Fareham, Hampshire, the company is part of AMETEK Inc., headquartered in Largo, Florida, with global annual sales of over $1 billion. Client for 7 years.
Why they approached us
Lloyd Instruments was looking to outsource its PR activity, after years of handling it in-house. The company wanted an agency who could handle its press relations activity at realistic prices.
What we do for them
In Press carries out a planned and proactive PR campaign, combining company news, product information and case histories.
Business benefits
Lloyd Instruments is regularly seen in the pages of the trade press. The company’s profile has been raised and is recognised as a “player”. Valuable sales enquiries are gained through online PR.
The result for you will be a focussed, themed weblog that is well-written and ideally set up for indexing by the search engines. It’ll lead to a high profile within your niche as you effectively communicate with your clients and prospects in a an informative manner.
You’ll establish a rapport with your readers without the hard sell of advertising.
It’s a new concept in the industrial marketing world and we can make it work. Call now and we’ll let you know what blogging can do for you.
Recently, we have put two clients in touch one of whom successfully sells into a market place our other client is looking for an introduction into. Conversely, there is an opportunity for sales. How fantastic is that ? All through the In Press connection.
And its not only confined to technical and industrial companies and contacts. Through local networking in Berkshire, Wiltshire and Oxfordshire, we have a trusted network of other contacts that may be able to help both you and your business.
In Press keeps in close contact with the head of Meech International in China and translated releases have been distributed and published in Chinese journals. A database of Chinese magazines is constantly kept updated at In Press’s head office and releases distributed on a regular basis.