Dear Chris,
A quick line to thank you and your team at Inpress for all the hard work that went in to the professional and successful launch of our new website www.mceltd.com.
There must have been times when our delay in coming up with content and constantly changing our minds must have been testing but your cooperation and timely helpfulness were always apparent.
We are particularly impressed with the design and layout of the new site which compliment the adverts that your company design for us, thank you all.
Coralie Talbot
Logistics manager
on behalf of Martin Collins Enterprises
The original letter:
We all lose clients for various reasons. I challenge anyone to let me know of a company that in over 14 years of business hasn’t lost at least one client.
After working with Radiodetection for 13 years, they made a decision to stop outsourcing their PR activity and concentrate on other in-house marketing activities. Fair enough, we shook hands and wished each other the best.
However, over the past year they have started to realise the value of a targeted campaign and used In Press on an ad hoc basis to help with their press relations activity.
We came to the rescue at short notice when they had negotiated an 800 word article in Drain Trader with a 24 hour deadline. Having worked with them for so long, I knew the products and could call the two customers we were using as case histories and talk precisely and knowledgeably. The deadline was met with the article being approved by all relevant parties and submitted to the editor on time and with photography.
You can use us like this too for project work or a planned and structured PR campaign.
HHTC-EC
Overview: HHTC-EC (Hitachi High-Technologies Electronics Components Division) needed to improve their profile in the Broadcast and Electronics industries with minimum expenditure.
Solution: An intensive web PR campaign, using websites and newsletters. Using its comprehensive media database, In Press identified a total of 70 journals, online and print, interested in HHTC-EC’s products.
Client Benefit: In the first 3 months of the campaign, HHTC-EC achieved a return of twice their project PR fee to date in Equivalent Advertising Spend.
“This campaign is the best marketing investment we’ve made,” Lorna Garrett, Sales Manager.
ProMinent
Overview: ProMinent Fluid Controls (UK) Ltd needed exposure in a number of different markets in order to promote its specialised chemical dosing and water treatment equipment.
Solution: A highly-targeted PR campaign, using press releases adapted to suit specific market sectors and placed with relevant publications to achieve maximum editorial coverage.
Client Benefit: A good balance of coverage was obtained for the key water, food, processing and engineering industries, with more than half the coverage featuring new products. Penetration was also achieved in four new markets.
Meech-Static-Eliminators
Established in industrial electrostatic solutions for over forty years, Meech Static Eliminators meet the ever growing needs of industry with a range of products that are robust, reliable and easy to use. Meech’s products are fully supported by an excellent service infrastructure, provided by an established sales and distributor network throughout the world.
Why they approached us
In Press won a three way pitch to handle the PR for Meech. We impressed the company with our technical expertise, particularly our writing skills.
What we do for them
In Press carried out a proactive press relations campaign, promoting products, business news and case histories. Liaison with a European agency id also efficiently handled and In Press distributes press releases in the USA and China.
Business benefits
Meech has seen its profile raised throughout its target markets. Technical articles and application stories have positioned Meech as technical experts and problem solvers.
Dear Eileen,
Artwork for “What’s stopping you” Exhibition poster
I wanted to pass on my thanksto you and your team for the quick and efficient artwork which you produced for me at short notice. I was impressed with the quality of work and the patience of you and your staff while I made up my mind over the final design!
Thank you once again for helping me out of a corner when I thought I would be able to do the work myself.
I hope to be able to recommend your services to prospective clients and would have no hesitation in doing so.
Best wishes
Kathy Bellworthy
A scan of the original letter:
Dear Eileen,
I’m writing to express my appreciation of In Press’s work on my new corporate image.
As you know, I wanted a professional package that enabled me to differentiate between my wexisting streams of business whilst showing that there was a clear relationship between them and creating the opportunity to use further variants for other business ventures that I have in mind.
This is exactly what you delivered, and at a realistic price; I shall be proud to use them and confident that they show off my businesses in their best light.
I will continue to recommend In Press to anyone I meet who wants or needs their corporate image to be upgraded.
Yours sincerely
Noel Austin
The original letter:
