Precision-Optical Engineering (P-OE) designs, develops, and tests optical components (eg lenses) and sub assemblies for use in the visible, infra-red and microwave regions of the spectrum. P-OE also offers a comprehensive, precision diamond turning service and manufactures infrared interferometers used for routine quality monitoring of optical components and systems.
Why they approached us
POE was looking for an agency that could understand its products and services and could work alongside existing members of the POE team to help promote the company.
What we do for them
In Press carries out a pro-active press relations campaign in the trade and technical journals.
Business benefits
The PR campaign has raised and maintained POE’s reputation as an innovator.
Meech-Static-Eliminators
Established in industrial electrostatic solutions for over forty years, Meech Static Eliminators meet the ever growing needs of industry with a range of products that are robust, reliable and easy to use. Meech’s products are fully supported by an excellent service infrastructure, provided by an established sales and distributor network throughout the world.
Why they approached us
In Press won a three way pitch to handle the PR for Meech. We impressed the company with our technical expertise, particularly our writing skills.
What we do for them
In Press carried out a proactive press relations campaign, promoting products, business news and case histories. Liaison with a European agency id also efficiently handled and In Press distributes press releases in the USA and China.
Business benefits
Meech has seen its profile raised throughout its target markets. Technical articles and application stories have positioned Meech as technical experts and problem solvers.
Lloyd-Instruments
A world leading manufacturer of materials testing equipment for a wide range of markets. Based in Fareham, Hampshire, the company is part of AMETEK Inc., headquartered in Largo, Florida, with global annual sales of over $1 billion. Client for 7 years.
Why they approached us
Lloyd Instruments was looking to outsource its PR activity, after years of handling it in-house. The company wanted an agency who could handle its press relations activity at realistic prices.
What we do for them
In Press carries out a planned and proactive PR campaign, combining company news, product information and case histories.
Business benefits
Lloyd Instruments is regularly seen in the pages of the trade press. The company’s profile has been raised and is recognised as a “player”. Valuable sales enquiries are gained through online PR.
Lumberg
Manufacturer of top quality connectors and cables for electrical and electronic markets throughout Europe.
Why they approached us
Having seen PR successfully carried out by its parent company on Germany, Lumberg wanted to repeat this success in the UK.
What we did for them
In Press carried out a proactive press relations campaign, mainly promoting Lumberg’s products. Press releases were distributed and editorial features targeted. In Press also designed a new and innovative company brochure, incorporating product information.
Business benefits
Lumberg was regularly seen in the pages of the electronics and electrical press thus raising its profile and gaining valuable sales enquiries.
Synoptics
Synoptics develops and manufactures innovative scientific instruments and systems that exploit digital imaging technology for a range of disciplines. Client for 7 years.
Why they approached us
In Press has a long pedigree in microscopy and digital imaging. Our reputation had preceded us, when we were invited to pitch for the Synoptics account.
What we do for them
In Press carried out a planned and proactive PR campaign for Synoptics.
Business benefits
Coverage in the right media established Synoptics as an important player in the imaging field. Application and technical articles enhanced its image as an innovator and problem solver.
Radiodetection
Radiodetection is an international group of companies specialising in the design and development of products for the location and maintenance of underground buried pipes and cables. They have been In Press clients for 14 years.
Why they approached us
Radiodetection Ltd was looking for a new, innovative and knowledgeable PR agency to handle its corporate communications. In Press won a 4-way pitch for the business. Radiodetection has been a client for 14 years.
What we do for them
In Press carried out a full-service marketing campaign for Radiodetection. All aspects of the marketing mix have been used over the years to answer the company’s marketing objectives. In Press developed Radiodetection’s first web presence in 1995.
Business benefits
Radiodetection had an outside company that could look objectively at its marketing communications plans and implement innovative ideas. The company remains the world leader for underground pipe and cable location equipment.
UK-Lift
UK Lift is a specialist supplier of a comphehensive range of lifts and scissor lift plaforms, serving in particular the warehouse, food, retail and disabled access sectors.
Why they approached us
In Press won a four way pitch for this prestigious account. UK Lift was looking for a company with all round business to business marketing expertise.
What we do for them
In Press carried out a review of all existing literature and promotional material, including the company’s website. A PR campaign was also undertaken to help promote the problem solving expertise of the company.
Business benefits
UK Lift had a consistent message throughout the company. The PR helped raise its profile and gain valuable sales enquiries.