Oxford-nanoScience Ltd
Laboratory instrumentation. Oxford nanoScience Ltd is part of the Nanotechnology Divison of Polaron plc. The company manufactures the 3DAP atom probe which brings a unique approach to materials characterisation at the atomic level. Originally developed at the Materials Department, University of Oxford, 3DAP offers simultaneous mapping of the 3-dimensional position and chemical identity of individual atoms within a conductive sample.
Why they approached us
ONS typed ‘technical pr’ into Google and In Press appeared. Following an initial meeting, In Press’s PR proposal was accepted. ONS wanted an agency that could understand and promote its highly technical product.
What we did for them
In Press undertakes a proactive PR campaign, with ONS gaining valuable media coverage throughout the world.
Business benefits
ONS has enhanced its reputation for having a commercially available product. At a recent exhibition in the States, the company had editors of the leading journals visit its stand.
LAT
Lambda Advanced Technology Ltd (LAT) is a specialist UK supplier of laboratory analytical equipment together with full service support. This includes UV/Visible, fluorescence and atomic absorption spectrophotometers from Hitachi High-Technologies Corp and ICP spectrometers and mercury analysers from Leeman Labs Inc. In addition, the company can offer a comprehensive range of spares and consumables.
Why they approached us
In Press was employed by Lambda when an existing client changed jobs. An understanding of the products and services was essential.
What we do for them
In Press undertakes a product PR campaign and has advised the company on new marketing materials. A new corporate folder and product overview has been produced and e-mail newsletters are regularly distributed.
Business benefits
Lambda has seen its profile raised in its target markets and sales enquiries gained from PR and internet activity.
Labcaire-Systems
Labcaire Systems is a supplier and manufacturer of laboratory and hospital health and safety equipment. Their laboratory ranges include filtration fume cabinets, downflow workstations, laminar flow cabinets and microbiological safety cabinets. Clients for 4 years.
Why they approached us
Labcaire was looking for a proactive PR agency that understood the laboratory and medical markets.
What we did for them
A planned and proactive PR campaign was undertaken for Labcaire throughout target markets. A set of advertisements was also designed to further enhance the company’s image.
Business benefits
Labcaire gained valuable sales enquiries from the PR campaign and issues were raised within the hospital press that helped the launch of the new Autoscope system for reprocessing of flexible and rigid endoscopy equipment.
Hi-Tech
Manufacturer of specialist equipment for the measurement of the kinetics of fast chemical reactions in the solution phase. Client for 10 years.
Why they approached us
In Press approached Hi-Tech to write a application article for an existing client. Hi-Tech was so impressed with our technical knowledge they asked In Press to handle their marketing communications.
What we did for them
In Press became their marketing communications department. We undertook PR, design and trade advertising.
Business benefits
Hi-Tech continued to develop high-level research equipment, while trusting In Press to promote the products and their applications clearly and concisely to the readers of the trade press. A simple message was conveyed to prospective customers about complex instruments.
HHT-Electron Microscopy
HHT Nanotechnologies is a world leader in the design and manufacture of scanning and transmission electron microscopes. They have been In Press clients for 14 years.
Why they approached us
HHT was looking for an agency with specialist knowledge in electron microscopy and nanotechnology. In Press fitted the bill with its technical personnel and experience in the marketplace.
What we do for them
In Press carries out a full-service marketing campaign for HHT. All aspects of the marketing mix have been used over the years to answer the company’s marketing objectives. PR, design, advertising, direct and internet marketing ensures HHT’s products have a high profile.
Business benefits
HHT has a high profile throughout target industries and new leads generated by the marketing activity brings new opportunities. Liaison with HHT’s head office in Japan means In Press can cost effectively use material that provides a consistent message throughout the world.
HHT-Spectroscopy
Hitachi High Technologies (HHT) manufactures UV/Visible, UV/Visible/NIR, fluorescence and atomic absorption spectrophotometers, together with a high performance amino acid analyser. They have been In Press clients for 14 years.
Why they approached us
HHT asked In Press to do their marketing communications following our successful campaigns for the electron microscopy division.
What we do for them
In Press carries out a pro-active press relations campaign in the trade and technical journals to promote their routine analysis, quality control, teaching and research instruments.
Business benefits
HHT is able to concentrate on selling its range of instruments while In Press is trusted to produce and distribute relevant and accurate marketing information.
Elkay is one of the UK’s suppliers of precision laboratory consumables for routine and research laboratories in hospitals, industry and educational establishments.
Why they approached us
Elkay wanted an agency that knew the laboratory market and had good editorial contacts.
What we did for them
In Press carried out a proactive PR campaign to launch new products and generate sales enquiries
Business benefits
Elkay constantly had its products mentioned in the trade and technical media resulting in enquiries, leaving the sales engineers to concentrate on key accounts.