Increased market opportunities for highly technical products
In Press is pleased to announce that Applied Scintillation Technologies Ltd has signed a years’ contract with In Press’s PR service.
The company, based in Harlow, supplies innovative imaging and detection products using the latest phosphor and scintillation technologies to a worldwide customer database.
In Press will be using its technical know-how and contacts with the editors of the trade and technical journals to raise awareness for the company and its products throughout its target markets.
In 2005 UK Industrial Vision Association (UKIVA) has had authoritative technical articles published in 8 different journals. Early in the year, In Press approached journals with the offer to write an exclusive article on any aspect of machine vision relevant to their particular marketplace.
Seven journals took us up on the offer including New Electronics, Machinery, IP&E and Packaging Magazine. We also write a regular ‘Help’ column in Imaging and Machine Vision Europe.
On Tuesday 29th November 2005 Chris Bose gave a talk at the University of Bath in conjunction with Wired West and Entrepreneurs South West.
Chris gave a lively and entertaining keynote talk entitled ‘Can Technical Companies Present Themselves Effectively?’. Comments from the Technical Director of Neogic, Ben Johnson, were:
“I found your presentation style authoritative, confident and challenging; you got to the point, made your advice crystal clear .. and didn’t end every statement with a question mark, unlike some? Your unshifting perspective reminded me of a - perhaps the only - lecturer at UMIST that really engaged the audience with his no-nonsense style.
We will be reviewing our welcome page (www.neogic.com) in light of your comments to reduce emphasis on products labels and marketing terms and focus more on the client problems our web solutions aim to solve.”
Chris will be talking at their next event in the Spring.
Any members of the In Press are happy to come and talk at your networking and training events. Topics include ‘Why Use Good Design”, “How PR can help your Company’s Image” and “Dominate Your Niche on the Internet”.
Now the clocks have gone back and it seems we go to work in the dark and come home in the dark, it’s time to look beyond Christmas and into 2006.
Already, journals are publishing their Media Packs for 2006 and In Press is working with its existing clients to search out opportunities. First we review our activity in 2005, we then look at our marketing objectives for the next year and put together a planned and structured marketing communications plan for the new year.
This plan is regularly reviewed throughout the year and amended as necessary.
If you would like a free marketing audit, then call Eileen at In Press on 01488 674200.
Magnet Sales and Service Ltd chose In Press to design and implement a new website that would result in more visitors to their site and ultimately more customers.
The new site is now up and running at www.magnetsales.co.uk and Magnet Sales has received their first order for 1,000,000 magnets.
Make the most of your website to attract visitors and turn them into new customers.
Hitachi High Technologies attended the EMAG Show at Leeds University in August. The key to Hitachi’s success was preparation.
From a PR point of view, we planned well in advance to ensure that we targeted all the exhibition previews including the organisers’ newsletters and websites, made sure we had press packs in the press room that contained relevant and newsworthy information AND attended the shows with Hitachi to meet editors introductions and arrange product demonstrations.
In Press also designed and arranged the production of table flags and napkins with the Hitachi logo for the Drinks Reception the company was sponsoring, as well as organising giveaways for the stand. Coasters and WOW mugs were produced following corporate image guidelines and provided very popular with the visitors.
Exhibitions may not be the most popular form of marketing these days, but if you do exhibit, make sure you do it properly.
We all lose clients for various reasons. I challenge anyone to let me know of a company that in over 14 years of business hasn’t lost at least one client.
After working with Radiodetection for 13 years, they made a decision to stop outsourcing their PR activity and concentrate on other in-house marketing activities. Fair enough, we shook hands and wished each other the best.
However, over the past year they have started to realise the value of a targeted campaign and used In Press on an ad hoc basis to help with their press relations activity.
We came to the rescue at short notice when they had negotiated an 800 word article in Drain Trader with a 24 hour deadline. Having worked with them for so long, I knew the products and could call the two customers we were using as case histories and talk precisely and knowledgeably. The deadline was met with the article being approved by all relevant parties and submitted to the editor on time and with photography.
You can use us like this too for project work or a planned and structured PR campaign.