ASF Thomas, a pump manufacturer selling to the OEM market used our technical PR and graphic design services.
Why they approached us
ASF Thomas offers a full range of gas and liquid pumps. These are used in a wide array of applications in the medical field, environmental and analysis systems and automotive technology. In Press has specialist knowledge of the industrial pumps and publications.
What we did for them
In Press carried out a structured PR programme for their products using press releases and technical articles. A newsletter was written and designed and to reinforce the ASF Thomas brand, a corporate brochure was designed to be used throughout the world.
Business benefits
ASF Thomas saw a sustained increase in coverage in relevant technical journals that resulted in an increase in profile for the company over a period of two years.
The newsletter kept their customers and prospects in touch with company developments and brought in valuable sales enquiries.
The ASF Thomas brand and message was consistently portrayed through the company brochure and it brought togther all the market sectors served by the company.
UKIVA
The UK Industrial Vision Association (UKIVA) is a trade association with the objective of promoting the use of vision technology in control and instrumentation.
Why they approached us
In Press was successfully working with a number of UKIVA members when we were approached to work with the organisation itself.
What we do for them
In Press carries out a press relations campaign comprising opinion pieces as well as publicising events. An annual newsletter is also compiled and published both printed and distributed via e-mail.
Business benefits
The marketing activity helps raise the profile of the Association and consequently helps in the recruitment of new members.
Tri-Ark
A leading independent supplier of air-operated double diaphragm (AODD) pumps and spares to a wide range of UK industries, such as chemicals, food processing, paints, electronics, construction, industrial maintenance, utilities, processing, wastewater and sludge processing, and mining.
Why they approached us
In Press was looking for a pump company and approached Tri-Ark with this opportunity. Tri-Ark recognised a company who could handle a wide range of marketing activities in this technical marketplace.
What we do for them
In Press carried out a planned and proactive PR campaign and is currently running a successful PayPerClick Google ad campaign.
Business benefits
Tri-Ark has seen business steadily increase since undertaking planned and structured marketing activity.
Synoptics
Synoptics develops and manufactures innovative scientific instruments and systems that exploit digital imaging technology for a range of disciplines. Client for 7 years.
Why they approached us
In Press has a long pedigree in microscopy and digital imaging. Our reputation had preceded us, when we were invited to pitch for the Synoptics account.
What we do for them
In Press carried out a planned and proactive PR campaign for Synoptics.
Business benefits
Coverage in the right media established Synoptics as an important player in the imaging field. Application and technical articles enhanced its image as an innovator and problem solver.
Radiodetection
Radiodetection is an international group of companies specialising in the design and development of products for the location and maintenance of underground buried pipes and cables. They have been In Press clients for 14 years.
Why they approached us
Radiodetection Ltd was looking for a new, innovative and knowledgeable PR agency to handle its corporate communications. In Press won a 4-way pitch for the business. Radiodetection has been a client for 14 years.
What we do for them
In Press carried out a full-service marketing campaign for Radiodetection. All aspects of the marketing mix have been used over the years to answer the company’s marketing objectives. In Press developed Radiodetection’s first web presence in 1995.
Business benefits
Radiodetection had an outside company that could look objectively at its marketing communications plans and implement innovative ideas. The company remains the world leader for underground pipe and cable location equipment.
UK-Lift
UK Lift is a specialist supplier of a comphehensive range of lifts and scissor lift plaforms, serving in particular the warehouse, food, retail and disabled access sectors.
Why they approached us
In Press won a four way pitch for this prestigious account. UK Lift was looking for a company with all round business to business marketing expertise.
What we do for them
In Press carried out a review of all existing literature and promotional material, including the company’s website. A PR campaign was also undertaken to help promote the problem solving expertise of the company.
Business benefits
UK Lift had a consistent message throughout the company. The PR helped raise its profile and gain valuable sales enquiries.
ProMinent
ProMinent manufactures and supplies specialist chemical dosing systems and components, mainly for water treatment applications. They have been an In Press client for 12 years.
Why they approached us
As a specialist manufacturer and supplier, ProMinent continues to think that a specialist agency is required for promoting their products.
What we do for them
In Press carries out a pro-active press relations campaign in the trade and technical journals. ProMinent always has a presence in magazines covering process control, potable water, wastewater, food, pharmaceutical and swimming pool industries.
In Press also handles their trade advertising and specialist publications.
Business benefits
ProMinent gains valuable sales enquiries from published editorial and advertising. PR activity has also allowed them to exploit additional opportunities in their target markets.
Keeping in touch with customers and prospects through their newsletters and industry specific publications has enhanced their reputation for customer service and support.