Falcon-Vision manufactures industrial machine vision products. They were a PR client for 2 years.
Why they approached us
Falcon-Vision manufactures industrial machine vision products which are used extensively in the automotive, automotive component and glass industries as part of the production and quality control process.
In Press won a 2-way pitch when Barings invested in Falcon Vision.
What we did for them
In Press carried out a pro-active press relations campaign in the trade and technical journals across Europe, with particular emphasis on Germany.
In Press redesigned their website and promotional material.
Business benefits
Falcon saw their profile rise through out Europe in the 2 year period. Sales leads brought valuable contacts, particularly in the automotive industry.
Elkay is one of the UK’s suppliers of precision laboratory consumables for routine and research laboratories in hospitals, industry and educational establishments.
Why they approached us
Elkay wanted an agency that knew the laboratory market and had good editorial contacts.
What we did for them
In Press carried out a proactive PR campaign to launch new products and generate sales enquiries
Business benefits
Elkay constantly had its products mentioned in the trade and technical media resulting in enquiries, leaving the sales engineers to concentrate on key accounts.
HHT-Electronic Components
HHT-EC provides competitively priced, electronic components for high-tech solutions. Products include MPEG encoders and decoders for broadcast. Client for 3 years.
Why they approached us
HHT-EC initially approached In Press to help them increase their profile at a major exhibition. Following its success, a planned and structured campaign was implemented.
What we do for them
In Press undertook a proactive PR campaign, with focus on internet PR. Design material is also produced - literature and exhibition panels.
Business benefits
Within weeks of starting the PR campaign, sales enquiries were being received. The company�s exhibition profile has been raised resulting in more visitors to the stand year on year.
Autoscribe Limited is a developer and supplier of high quality technical software for the scientific laboratory market.
Why they approached us
Autoscribe wanted an agency to exploit PR opportunities in the trade and technical press and raise the company�s profile throughout their target industries.
What we did for them
In Press carried out a proactive PR campaign to raise the company�s profile and launch new products into the marketplace.
Business benefits
Autoscribe received valuable sales leads throughout the campaign. Many products were only promoted through PR and sales, therefore, could be directly attributed to this campaign.
Eurotherm Gauging Systems provides specialist measurement and control solutions for the lightweight coating, aseptic coating, coextrusion, and biaxially oriented film and sheet markets. Client for 2 years.
Why they approached us
Eurotherm wanted to work with a technical agency that understood its products and markets.
What we do for them
In Press carried out a proactive PR campaign throughout Europe to promote the applications for its products and launch new instruments.
Business benefits
Prospective customers were able to read about how Eurotherm equipment was being used to help other companies improve their production techniques and Eurotherm promoted as a problem-solving company. With extra promotion at a European exhibition, their profile was also raised throughout Europe.
A&D Instruments is a manufacturer of high quality, high performance, high technology weighing, measurement and medical equipment, serving markets with global engineering and manufacturing and multi-national distribution and support.
Why they approached us
A&D wanted to bring new ideas to its PR campaign that had been handled in-house. In Press provided the creativity along with the technical knowledge.
What we did for them
In Press carried out a proactive PR campaign to raise the company’s profile in existing and new markets.
Business benefits
Following success in its core medical market, A&D saw its profile being raised in other target industries such as food and cosmetics. Using an outside marketing communications agency allowed internal staff to concentrate on strategic issues.
Borolabs is a specialist in laboratory temperature control and monitoring. Client for 10 years.
Why they approached us
Borolabs needed an agency that knew the scientific market and could differentiate its products from those sold for consumer use.
What we do for them
In Press carried out a proactive PR campaign to raise the company’s profile and launch new products into the marketplace. Currently we are running a project to launch a new concept for refrigeration in doctor’s surgeries.
Business benefits
Borolabs has seen their profile raised throughout the media targeted at practice managers and nurses. The new concept has been well received and enquiries for the new fridges have resulted in orders.