Labcaire-Systems
Labcaire Systems is a supplier and manufacturer of laboratory and hospital health and safety equipment. Their laboratory ranges include filtration fume cabinets, downflow workstations, laminar flow cabinets and microbiological safety cabinets. Clients for 4 years.
Why they approached us
Labcaire was looking for a proactive PR agency that understood the laboratory and medical markets.
What we did for them
A planned and proactive PR campaign was undertaken for Labcaire throughout target markets. A set of advertisements was also designed to further enhance the company’s image.
Business benefits
Labcaire gained valuable sales enquiries from the PR campaign and issues were raised within the hospital press that helped the launch of the new Autoscope system for reprocessing of flexible and rigid endoscopy equipment.
Jekyll
A supplier of specialist data communications products for industrial applications. Clients for 10 years.
Why they approached us
Jekyll was looking for a agency that could understand their communications products while at the same time having an understanding of industrial processes.
What we do for them
In Press works alongside Jekyll as its marketing department. As well as PR, In Press revamped Jekyll’s corporate identity with a Business Link Grant and now publishes a regular newsletter.
Business benefits
Jekyll is using PR to realign its business to approach design engineers and systems integrators. Coverage had widened and a recent PR piece has resulted in over 50 enquiries.
I-Bus
I-Bus/Phoenix designs and manufactures high reliability computer and power protection systems for OEM developers. Clients for 2 years.
Why they approached us
I-Bus/Phoenix was looking to change their current PR agency and typed “technical PR UK” into Google. In Press came up first and following a meeting, proposal and test press release won the account.
What we did for them
In Press undertook a proactive PR campaign, focussing on product and applications.
Business benefits
Marketing Executives at I-Bus/Phoenix were able to concentrate on other activities, leaving In Press to handle the press relations. Editors visited new premises when the company moved, this raised its profile in the market and it was established as a player�in the marketplace.
Hi-Tech
Manufacturer of specialist equipment for the measurement of the kinetics of fast chemical reactions in the solution phase. Client for 10 years.
Why they approached us
In Press approached Hi-Tech to write a application article for an existing client. Hi-Tech was so impressed with our technical knowledge they asked In Press to handle their marketing communications.
What we did for them
In Press became their marketing communications department. We undertook PR, design and trade advertising.
Business benefits
Hi-Tech continued to develop high-level research equipment, while trusting In Press to promote the products and their applications clearly and concisely to the readers of the trade press. A simple message was conveyed to prospective customers about complex instruments.
HHT-Semiconductor Tools
Specialists in CD SEMs for quality control in semi-conductor manufacturing. Clients for 10 years.
Why they approached us
In Press was successfully working other Hitachi divisions and also knew the
semi-conductor industry through other clients.
What we do for them
In Press carries out project PR and advertising campaigns.
Business benefits
Hitachi benefits from a raised profile in the fast moving semi-conductor industry.
HHT-Electron Microscopy
HHT Nanotechnologies is a world leader in the design and manufacture of scanning and transmission electron microscopes. They have been In Press clients for 14 years.
Why they approached us
HHT was looking for an agency with specialist knowledge in electron microscopy and nanotechnology. In Press fitted the bill with its technical personnel and experience in the marketplace.
What we do for them
In Press carries out a full-service marketing campaign for HHT. All aspects of the marketing mix have been used over the years to answer the company’s marketing objectives. PR, design, advertising, direct and internet marketing ensures HHT’s products have a high profile.
Business benefits
HHT has a high profile throughout target industries and new leads generated by the marketing activity brings new opportunities. Liaison with HHT’s head office in Japan means In Press can cost effectively use material that provides a consistent message throughout the world.
HHT-Spectroscopy
Hitachi High Technologies (HHT) manufactures UV/Visible, UV/Visible/NIR, fluorescence and atomic absorption spectrophotometers, together with a high performance amino acid analyser. They have been In Press clients for 14 years.
Why they approached us
HHT asked In Press to do their marketing communications following our successful campaigns for the electron microscopy division.
What we do for them
In Press carries out a pro-active press relations campaign in the trade and technical journals to promote their routine analysis, quality control, teaching and research instruments.
Business benefits
HHT is able to concentrate on selling its range of instruments while In Press is trusted to produce and distribute relevant and accurate marketing information.