Precision-Optical Engineering (P-OE) designs, develops, and tests optical components (eg lenses) and sub assemblies for use in the visible, infra-red and microwave regions of the spectrum. P-OE also offers a comprehensive, precision diamond turning service and manufactures infrared interferometers used for routine quality monitoring of optical components and systems.
Why they approached us
POE was looking for an agency that could understand its products and services and could work alongside existing members of the POE team to help promote the company.
What we do for them
In Press carries out a pro-active press relations campaign in the trade and technical journals.
Business benefits
The PR campaign has raised and maintained POE’s reputation as an innovator.
Oxford-nanoScience Ltd
Laboratory instrumentation. Oxford nanoScience Ltd is part of the Nanotechnology Divison of Polaron plc. The company manufactures the 3DAP atom probe which brings a unique approach to materials characterisation at the atomic level. Originally developed at the Materials Department, University of Oxford, 3DAP offers simultaneous mapping of the 3-dimensional position and chemical identity of individual atoms within a conductive sample.
Why they approached us
ONS typed ‘technical pr’ into Google and In Press appeared. Following an initial meeting, In Press’s PR proposal was accepted. ONS wanted an agency that could understand and promote its highly technical product.
What we did for them
In Press undertakes a proactive PR campaign, with ONS gaining valuable media coverage throughout the world.
Business benefits
ONS has enhanced its reputation for having a commercially available product. At a recent exhibition in the States, the company had editors of the leading journals visit its stand.
Meech-Static-Eliminators
Established in industrial electrostatic solutions for over forty years, Meech Static Eliminators meet the ever growing needs of industry with a range of products that are robust, reliable and easy to use. Meech’s products are fully supported by an excellent service infrastructure, provided by an established sales and distributor network throughout the world.
Why they approached us
In Press won a three way pitch to handle the PR for Meech. We impressed the company with our technical expertise, particularly our writing skills.
What we do for them
In Press carried out a proactive press relations campaign, promoting products, business news and case histories. Liaison with a European agency id also efficiently handled and In Press distributes press releases in the USA and China.
Business benefits
Meech has seen its profile raised throughout its target markets. Technical articles and application stories have positioned Meech as technical experts and problem solvers.
Mans-International
Their strategy is to sell novel products in the UK such as advanced ground survey tools from Chicago Steel Tape (CST) for building applications, and hand-held bolt cutters from ARM for construction and emergency services. On top of competitive pricing and product sourcing, external consultancy work is carried out within sales and marketing and supply chain management.
Why they approached us
Impressed by the work In Press had carried out for Radiodetection, Mans International appointed In Press to carry out their PR from the day the company was started.
What we did for them
In Press carried out a proactive press relations campaign, promoting the products distributed by Mans International. Press releases were distributed and editorial features targeted.
Business benefits
Due to the careful targeting of web-based PR, Mans started to see coverage immediately after the company’s launch. Within weeks, the PR was generating valuable sales enquiries.
Lloyd-Instruments
A world leading manufacturer of materials testing equipment for a wide range of markets. Based in Fareham, Hampshire, the company is part of AMETEK Inc., headquartered in Largo, Florida, with global annual sales of over $1 billion. Client for 7 years.
Why they approached us
Lloyd Instruments was looking to outsource its PR activity, after years of handling it in-house. The company wanted an agency who could handle its press relations activity at realistic prices.
What we do for them
In Press carries out a planned and proactive PR campaign, combining company news, product information and case histories.
Business benefits
Lloyd Instruments is regularly seen in the pages of the trade press. The company’s profile has been raised and is recognised as a “player”. Valuable sales enquiries are gained through online PR.
Lumberg
Manufacturer of top quality connectors and cables for electrical and electronic markets throughout Europe.
Why they approached us
Having seen PR successfully carried out by its parent company on Germany, Lumberg wanted to repeat this success in the UK.
What we did for them
In Press carried out a proactive press relations campaign, mainly promoting Lumberg’s products. Press releases were distributed and editorial features targeted. In Press also designed a new and innovative company brochure, incorporating product information.
Business benefits
Lumberg was regularly seen in the pages of the electronics and electrical press thus raising its profile and gaining valuable sales enquiries.
LAT
Lambda Advanced Technology Ltd (LAT) is a specialist UK supplier of laboratory analytical equipment together with full service support. This includes UV/Visible, fluorescence and atomic absorption spectrophotometers from Hitachi High-Technologies Corp and ICP spectrometers and mercury analysers from Leeman Labs Inc. In addition, the company can offer a comprehensive range of spares and consumables.
Why they approached us
In Press was employed by Lambda when an existing client changed jobs. An understanding of the products and services was essential.
What we do for them
In Press undertakes a product PR campaign and has advised the company on new marketing materials. A new corporate folder and product overview has been produced and e-mail newsletters are regularly distributed.
Business benefits
Lambda has seen its profile raised in its target markets and sales enquiries gained from PR and internet activity.