Overview: Tri-Ark needed to raise corporate and product awareness in order to retain repeat business and to generate new business.
Solution: A 3-step strategy of
- re-designing the corporate identity as expressed on all company communications from letterheads to packing-box sealing tape
- re-designing and developing the company’s website
- carrying out a targeted technical PR campaign
Client Benefit: Traffic to the website greatly increased. Rise in sales leads generated. Rate of quotations issued raised by a factor of 4. At least 10 new clients won as a direct result of marketing initiative.
Problem: Meech International, a leading manufacturer of products controlling static throughout industry, opened its first office in China, and needed to develop and execute a marketing strategy in this region.
Solution: Close liaison with the China/British Trade Council to provide a platform for negotiations with the leading trade and technical publisher in China, enabling the launch of targeted programme of advertising and PR both within China and throughout the Asian market.
Client Benefit: Planning for the campaign started in December 2004. The first coverage was seen in both English and Chinese on the industrysourcing.com website in January 2005, increasing Merech’s profile in mainland China