Now the clocks have gone back and it seems we go to work in the dark and come home in the dark, it’s time to look beyond Christmas and into 2006.
Already, journals are publishing their Media Packs for 2006 and In Press is working with its existing clients to search out opportunities. First we review our activity in 2005, we then look at our marketing objectives for the next year and put together a planned and structured marketing communications plan for the new year.
This plan is regularly reviewed throughout the year and amended as necessary.
If you would like a free marketing audit, then call Eileen at In Press on 01488 674200.
Magnet Sales and Service Ltd chose In Press to design and implement a new website that would result in more visitors to their site and ultimately more customers.
The new site is now up and running at www.magnetsales.co.uk and Magnet Sales has received their first order for 1,000,000 magnets.
Make the most of your website to attract visitors and turn them into new customers.
Hitachi High Technologies attended the EMAG Show at Leeds University in August. The key to Hitachi’s success was preparation.
From a PR point of view, we planned well in advance to ensure that we targeted all the exhibition previews including the organisers’ newsletters and websites, made sure we had press packs in the press room that contained relevant and newsworthy information AND attended the shows with Hitachi to meet editors introductions and arrange product demonstrations.
In Press also designed and arranged the production of table flags and napkins with the Hitachi logo for the Drinks Reception the company was sponsoring, as well as organising giveaways for the stand. Coasters and WOW mugs were produced following corporate image guidelines and provided very popular with the visitors.
Exhibitions may not be the most popular form of marketing these days, but if you do exhibit, make sure you do it properly.