Lumberg
Manufacturer of top quality connectors and cables for electrical and electronic markets throughout Europe.
Why they approached us
Having seen PR successfully carried out by its parent company on Germany, Lumberg wanted to repeat this success in the UK.
What we did for them
In Press carried out a proactive press relations campaign, mainly promoting Lumberg’s products. Press releases were distributed and editorial features targeted. In Press also designed a new and innovative company brochure, incorporating product information.
Business benefits
Lumberg was regularly seen in the pages of the electronics and electrical press thus raising its profile and gaining valuable sales enquiries.
In Press has been working with Jekyll Electronic Technology for past 7 years and since its acquisition by Lamerholm in 2004, management at Lamerholm has been impressed with the level of coverage gained for Jekyll products.
In Press will be using a planned and structured press relations campaign to promote Lamerholm’s ShockLog and ShockWatch products.
LAT
Lambda Advanced Technology Ltd (LAT) is a specialist UK supplier of laboratory analytical equipment together with full service support. This includes UV/Visible, fluorescence and atomic absorption spectrophotometers from Hitachi High-Technologies Corp and ICP spectrometers and mercury analysers from Leeman Labs Inc. In addition, the company can offer a comprehensive range of spares and consumables.
Why they approached us
In Press was employed by Lambda when an existing client changed jobs. An understanding of the products and services was essential.
What we do for them
In Press undertakes a product PR campaign and has advised the company on new marketing materials. A new corporate folder and product overview has been produced and e-mail newsletters are regularly distributed.
Business benefits
Lambda has seen its profile raised in its target markets and sales enquiries gained from PR and internet activity.
At In Press, we actively encourage our clients to make the most of large contract wins and case histories, where we talk about how we have helped particular companies solve their problems. Editors are very receptive to case histories, particularly where we can name the customers and include quotations. It also helps promote technical expertise and puts in the mind of prospects “Well, if they can do that for them, I wonder what they can do for me.”
One thing we always do though is to make sure we get approvals from every company that is mentioned in the article. The articles are usually by-lined by both our clients and their customers.
Reading this article, however, has set some bells ringing. Okay, so we wouldn’t dream of illustrating an article with an Olympic mascot or the ‘rings’ but I would have considered promoting the fact some of our clients will be providing services to the event. Looks like it will only be the official sponsors that will get publicity from this event.