Increased market opportunities for highly technical products
HHT-Semiconductor Tools
Specialists in CD SEMs for quality control in semi-conductor manufacturing. Clients for 10 years.
Why they approached us
In Press was successfully working other Hitachi divisions and also knew the
semi-conductor industry through other clients.
What we do for them
In Press carries out project PR and advertising campaigns.
Business benefits
Hitachi benefits from a raised profile in the fast moving semi-conductor industry.
HHT-Electron Microscopy
HHT Nanotechnologies is a world leader in the design and manufacture of scanning and transmission electron microscopes. They have been In Press clients for 14 years.
Why they approached us
HHT was looking for an agency with specialist knowledge in electron microscopy and nanotechnology. In Press fitted the bill with its technical personnel and experience in the marketplace.
What we do for them
In Press carries out a full-service marketing campaign for HHT. All aspects of the marketing mix have been used over the years to answer the company’s marketing objectives. PR, design, advertising, direct and internet marketing ensures HHT’s products have a high profile.
Business benefits
HHT has a high profile throughout target industries and new leads generated by the marketing activity brings new opportunities. Liaison with HHT’s head office in Japan means In Press can cost effectively use material that provides a consistent message throughout the world.
HHT-Spectroscopy
Hitachi High Technologies (HHT) manufactures UV/Visible, UV/Visible/NIR, fluorescence and atomic absorption spectrophotometers, together with a high performance amino acid analyser. They have been In Press clients for 14 years.
Why they approached us
HHT asked In Press to do their marketing communications following our successful campaigns for the electron microscopy division.
What we do for them
In Press carries out a pro-active press relations campaign in the trade and technical journals to promote their routine analysis, quality control, teaching and research instruments.
Business benefits
HHT is able to concentrate on selling its range of instruments while In Press is trusted to produce and distribute relevant and accurate marketing information.