Falcon-Vision manufactures industrial machine vision products. They were a PR client for 2 years.
Why they approached us
Falcon-Vision manufactures industrial machine vision products which are used extensively in the automotive, automotive component and glass industries as part of the production and quality control process.
In Press won a 2-way pitch when Barings invested in Falcon Vision.
What we did for them
In Press carried out a pro-active press relations campaign in the trade and technical journals across Europe, with particular emphasis on Germany.
In Press redesigned their website and promotional material.
Business benefits
Falcon saw their profile rise through out Europe in the 2 year period. Sales leads brought valuable contacts, particularly in the automotive industry.
Elkay is one of the UK’s suppliers of precision laboratory consumables for routine and research laboratories in hospitals, industry and educational establishments.
Why they approached us
Elkay wanted an agency that knew the laboratory market and had good editorial contacts.
What we did for them
In Press carried out a proactive PR campaign to launch new products and generate sales enquiries
Business benefits
Elkay constantly had its products mentioned in the trade and technical media resulting in enquiries, leaving the sales engineers to concentrate on key accounts.
HHT-Electronic Components
HHT-EC provides competitively priced, electronic components for high-tech solutions. Products include MPEG encoders and decoders for broadcast. Client for 3 years.
Why they approached us
HHT-EC initially approached In Press to help them increase their profile at a major exhibition. Following its success, a planned and structured campaign was implemented.
What we do for them
In Press undertook a proactive PR campaign, with focus on internet PR. Design material is also produced - literature and exhibition panels.
Business benefits
Within weeks of starting the PR campaign, sales enquiries were being received. The company�s exhibition profile has been raised resulting in more visitors to the stand year on year.
Autoscribe Limited is a developer and supplier of high quality technical software for the scientific laboratory market.
Why they approached us
Autoscribe wanted an agency to exploit PR opportunities in the trade and technical press and raise the company�s profile throughout their target industries.
What we did for them
In Press carried out a proactive PR campaign to raise the company�s profile and launch new products into the marketplace.
Business benefits
Autoscribe received valuable sales leads throughout the campaign. Many products were only promoted through PR and sales, therefore, could be directly attributed to this campaign.
Promoting products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer.
The e-mail newsletter features links through to specific pages on your web site and offers an unsubscribe facility. The trackable system provides the following information:
Bounced addresses (mail that the e-mail program was unable to deliver)
People who opened (people who opened the e-newsletter. People who have opened it more than once may be exhibiting a higher level of interest in your products or services
Click-throughs (people who have clicked through on the individual links. They may be considered as sales leads and are definitely worth following up)
Unsubscribes (people who have clicked on the unsubscribe button on the newsletter).
With the proliferation of spam e-mails, e-newsletters must be permission based. In Press helps to ensure you meet the requirements of CAN-SPAM in the USA and follow the recommendations of the EU directives in Europe.
Typical e-mail campaigns run for other clients have resulted in typical �open rates of 40% and clickthroughs of 14%.