Borolabs is a specialist in laboratory temperature control and monitoring. Client for 10 years.
Why they approached us
Borolabs needed an agency that knew the scientific market and could differentiate its products from those sold for consumer use.
What we do for them
In Press carried out a proactive PR campaign to raise the company’s profile and launch new products into the marketplace. Currently we are running a project to launch a new concept for refrigeration in doctor’s surgeries.
Business benefits
Borolabs has seen their profile raised throughout the media targeted at practice managers and nurses. The new concept has been well received and enquiries for the new fridges have resulted in orders.
ASF Thomas, a pump manufacturer selling to the OEM market used our technical PR and graphic design services.
Why they approached us
ASF Thomas offers a full range of gas and liquid pumps. These are used in a wide array of applications in the medical field, environmental and analysis systems and automotive technology. In Press has specialist knowledge of the industrial pumps and publications.
What we did for them
In Press carried out a structured PR programme for their products using press releases and technical articles. A newsletter was written and designed and to reinforce the ASF Thomas brand, a corporate brochure was designed to be used throughout the world.
Business benefits
ASF Thomas saw a sustained increase in coverage in relevant technical journals that resulted in an increase in profile for the company over a period of two years.
The newsletter kept their customers and prospects in touch with company developments and brought in valuable sales enquiries.
The ASF Thomas brand and message was consistently portrayed through the company brochure and it brought togther all the market sectors served by the company.