Synoptics
Synoptics develops and manufactures innovative scientific instruments and systems that exploit digital imaging technology for a range of disciplines. Client for 7 years.
Why they approached us
In Press has a long pedigree in microscopy and digital imaging. Our reputation had preceded us, when we were invited to pitch for the Synoptics account.
What we do for them
In Press carried out a planned and proactive PR campaign for Synoptics.
Business benefits
Coverage in the right media established Synoptics as an important player in the imaging field. Application and technical articles enhanced its image as an innovator and problem solver.